Here are a few concepts to keep in mind that will help you with your website development and SEO.
Every visitor to your website has one question in mind that you need to answer as fast as you can.
That question is, “How can this business and website benefit me?” The faster you show visitors how you can help them the better the chance they’re going to stick around and listen to what you have to offer.
Relevant content.
This goes back to continually giving visitors information that is relevant and beneficial to them. If you can look through the eyes of the visitor as you create copy and content you will be much more successful at keeping visitors on your site.
Show don’t tell.
A visitor to your site doesn’t really care that you have practiced your craft for 20 years unless you can tell them how that’s going to benefit them. Don’t make them think, show them how that translates into their advantage. For example, “You can be assured that your case will be resolved quickly and efficiently because we have 20 years of working on cases just like yours.” Remember the old saying, “Sell the sizzle.”
Pleasing design.
Keep the design simple and clean so that it complements and accentuates the navigation and site content. We see a lot of sites where there is so much visual competition between site elements that it’s hard to tell what is what.
Easy to use navigation.
Web design for small businesses needs to be centered around easy to use navigation and content that is visually accessible. There are a variety of ways to keep the navigation simple and clear. Take the time to plan out your site and determine the structure for how the content will be found. Visit sites you like, analyze how they work and use the same methods on your site.
SEO
It will take good planning and strategy to get yourself ranked in the top with the search engines. This is not a task you can take lightly and will require consistent effort to improve and maintain your rank.
We can help you with all aspects of your web site from planning to design to creating great copy. For a free 30 minute consultation fill out the contact form, email us, or call us at 503-449-4743.